Sulfate-free shampoo for color-treated hair that gently cleanses, helps minimize color fading, and promotes shiny, hydrated, and protected hair.
Product Description
Sulfate-free shampoo for color-treated hair that gently cleanses, helps minimize color fading, and promotes shiny, hydrated, and protected hair.
Wella Ultimate Color Step 1 Shampoo was specifically developed to meet the needs of color-treated hair, providing effective and gentle cleansing without compromising color intensity. Its sulfate-free formula helps remove impurities and accumulated residue from the scalp and hair, while reducing the risk of premature color fading. Enriched with Glycine, Pro-Vitamin B5 (Panthenol), and Metal Purifier technology, it helps eliminate metallic particles that can alter color and compromise the health of the hair fiber. Its soothing action helps provide comfort to the scalp, while hydration is preserved from root to tip. Dermatologically tested and formulated without ingredients of animal origin, this shampoo is part of the Wella Ultimate Color routine, designed to help maintain color vibrancy for up to 10 weeks when used regularly.
Apply to wet hair and scalp. Gently massage until a lather forms and rinse thoroughly. Repeat application if necessary.
Avoid contact with eyes. In case of contact, rinse immediately with plenty of water. Discontinue use if irritation or sensitivity occurs. Keep out of reach of children. For your safety, we recommend that you always check the product instructions and precautions on the packaging.
BRA (BRL)
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